Privacy Policy

Last updated: 12 December, 2025

The Centre for Applied Jungian Studies (“CAJS”, “we”, “us”, or “our”) is committed to protecting your privacy and processing personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit or use our websites, online learning platforms, and related services, including https://appliedjung.learnworlds.com (collectively, the “Services”).

We process personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the Protection of Personal Information Act (POPIA).

If you have any questions about this policy, please contact us at info@appliedjung.com.

For the purposes of GDPR and POPIA, CAJS acts as the Data Controller in respect of personal information processed through the Services.

Contact details:
📧 info@appliedjung.com
🌐 https://appliedjung.learnworlds.com

CAJS uses the following third-party tools to support analytics, marketing, and attribution activities. These tools may collect online identifiers and behavioural data such as page views, interactions, device information, and approximate location.

When you use our Services, we may automatically collect certain information, including:

• IP address

• Device type and browser information

• Pages visited and interactions with content

• Referring URLs and timestamps

This information helps us understand how our Services are used and how they can be improved.

We use cookies and similar technologies to:

• Ensure the proper functioning of our Services

• Improve user experience

• Analyse site usage and performance

• Support marketing and communications activities

Cookies may be session-based or persistent and may be set by us or by trusted third-party service providers.

Our Services may use the following categories of cookies:

• Essential cookies: Necessary for the operation of the website and learning platform

• Analytics and performance cookies: Help us understand how users engage with the Services

• Marketing and advertising cookies: Support marketing, retargeting, and attribution activities

Where required by law, users are provided with information about cookies and options to manage cookie preferences via our cookie notice or browser settings.

We may use third-party tools to help us analyse website usage, improve user experience, and support marketing activities. These tools may collect information such as:

• Pages visited

• Interaction patterns (e.g., scrolling, clicks)

• Device and browser information

• Approximate geographic location

Examples of such tools include behavioural analytics platforms and advertising or attribution technologies.

These third parties process information on our behalf or as independent data controllers in accordance with their own privacy policies.

We use Meta advertising and analytics tools, including the Meta Pixel and CAPI and related technologies, to:

• Measure the effectiveness of advertising campaigns

• Understand how users interact with our Services after viewing or engaging with ads

• Support marketing and retargeting activities on Meta platforms

Meta Platforms acts as an independent data controller for its own processing of personal data. Meta’s use of personal data is governed by its own privacy policies.

Legal basis: Consent (where required) and/or legitimate interests in marketing and outreach.

We use StackAdapt, a digital advertising and attribution platform, to:

• Build aggregated audiences based on visits to specific pages

• Measure the performance and attribution of marketing campaigns

• Support advertising activities across third-party networks

StackAdapt may collect online identifiers and usage data when users interact with our Services.

StackAdapt acts as a data processor or independent controller, depending on the context of processing, and processes data in accordance with its own privacy policy.

Legal basis: Legitimate interests in sustainable marketing and attribution, and consent where required by law.

We use Microsoft Clarity, a behavioural analytics tool, to:

• Analyse how users navigate and interact with our website

• Generate aggregated insights such as heatmaps and interaction patterns

• Improve usability, content structure, and user experience

Microsoft Clarity may collect usage data, device information, and online identifiers. Microsoft acts as an independent data controller for its processing activities.

Legal basis: Legitimate interests in improving website performance and user experience, and consent where required by law.

CAJS maintains a presence on social media platforms, which may include:

• Facebook

• Instagram

• LinkedIn

• YouTube

When you interact with us on social media (for example by liking, commenting, sharing content, or sending messages), we may process personal information such as usernames, profile information, and the content of communications.

We process social media data for:

• Community engagement and communication

• Educational outreach and content sharing

• Marketing and brand awareness

• Responding to enquiries

Legal basis: Legitimate interests in communication and outreach, and consent where required by platform settings or applicable law.

Social media platforms act as independent data controllers for their own processing of personal data.

We process personal information based on one or more of the following lawful grounds, as applicable:

• Consent, where required by law

• Performance of a contract, such as providing access to courses or services you have requested

• Legitimate interests, including:

  • Improving our Services

  • Understanding user engagement

  • Supporting sustainable marketing activities

• Legal obligations, where processing is required by law

Where we rely on consent, you may withdraw your consent at any time using available mechanisms or by contacting us.

We use personal information to:

• Provide and administer our educational services

• Communicate with users about courses, programmes, or updates

• Improve our website, content, and user experience

• Conduct internal analytics and reporting

• Support marketing and outreach activities

• Comply with legal and regulatory requirements

We do not sell personal information to third parties.

We may share personal information with:

• Service providers and platform partners who assist us in operating the Services

• Analytics and marketing partners, where appropriate

• Legal or regulatory authorities if required by law

Any sharing is limited to what is necessary and is subject to appropriate safeguards.

We do not sell personal information.

Your personal information may be processed or stored outside your country of residence. Where such transfers occur, we take reasonable steps to ensure that appropriate data protection safeguards are in place.

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law.

Depending on your location and applicable law, you may have the right to:

• Access personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of personal information

• Object to or restrict certain types of processing

• Withdraw consent where processing is based on consent

Requests may be submitted to info@appliedjung.com. We will respond in accordance with applicable legal requirements.

EU: You may lodge a complaint with your local data protection authority.

South Africa:
The Information Regulator (South Africa)
https://www.justice.gov.za/inforeg/

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, loss, or misuse. However, no system can guarantee complete security.

Our Services are intended for adults. We do not knowingly collect personal information from individuals under the age of 18.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last updated” date.

If you have questions about this Privacy Policy or how we process personal information, please contact:

 info@appliedjung.com

Additional information about cookies and how to manage preferences may be provided through a cookie notice or banner available on our website.

This Privacy Policy applies to all CAJS digital services and should be read alongside our Terms and Conditions and any cookie notices displayed on our websites.